We believe in teams
Elaine, fundadora
After many years of experience in leading market research consultancies, such as Ipsos y Kantar Millward Brown and also years with clients such as Aguas Danone as a Research Manager and Brand Innovation Manager, I decided to embark on a new path: found my own consultancy. In 2016 I started this project to be able to work independently, now I have been a good path in which I have been able to help many companies to get to know their consumers and customers and encourage them to make better decisions.
My passion lies in understand people, social dynamics and business, with the aim that brands adapt to current needs and are prepared for the challenges of the future. I firmly believe that good market research and strategy development combine rigorous techniques, creativity, and sensitivity to deliver innovative solutions. Honesty is the foundation of my work, always seeking to offer clear and useful answers that boost brands.
I've been 18 años impartiendo clases de marketing estratégico e investigación de mercados en prestigiosas universidades, which keeps me in touch with the new generations, forces me to question the established order and allows me to always be up to date.
My interest in creativity goes beyond the business world. I'm passionate about literature, theater, film, innovation, and social and political dynamics. And, for the past 13 years, I've also dedicated myself to one of life's most challenging and rewarding endeavors: being a mother.
I work with senior researchers and consultants with over 15 years of experience.
My collaborators, with experience in multinational companies and consulting, offer their knowledgein a more accessible way than a traditional consultancy.
Cristina, 25 years of solid experience.
It is a safe value for its great statistical knowledge and a multitude of techniques in quantitative research.
Furthermore, it provides the In addition, it provides connection with an extensive network of field agencies, data processes, etc., etc.
She is a great professional, reliable, fun and pragmatic.
Alexandra, researcher expert in multivariate studies.
20 years 20 years of solid experience in all types of studies. Multivariable studies. tipo segmentación de consumidores o conjoint o cualquier solución ad-hoc.
She is a professional very rigorous and versatile, adapts to all kinds of circumstances. She's able to combine her life in the countryside, with three children, taking care of chickens, university classes, and research projects.
Commitment
EXPERIENCE AND KNOWLEDGE.
CREDIBILITY and DIDACTICS.
PASSION and CREATIVITY.
FLEXIBILITY and ADAPTABILITY.
EMPATHY, VALUES and ETHICS.
